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The Kingston Animal Hospital, a leading veterinary clinic serving New York’s Hudson Valley region, asked Raleigh Green Inc. to create a new website that more accurately expressed its brand position of compassion, community and care using current veterinary medical practices.
Starting with the brand and using existing brand colors, a revitalized logo was created to communicate a more contemporary and care-giving positioning. The new brand identity was extended throughout the new website, and an easy-to-navigate layout was developed to ensure a diverse audience-base can easily access website content. Animation and other interactive features were also incorporated to further project the hospital’s brand message. New website sections were developed including a Pet Adoption section to assist in finding homes for abandoned pets cared for by the hospital. A Pet Gallery was also created where owners can share pictures.
View the website at:
www.kingstonanimalhospital.com
Project Included
Custom Website Design, Development
Brand Positioning, Logo Development
Content Management Tools
Database Capture for Newsletter
Search Engine Optimization