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For more than 100 years Montano's Shoe Store has been successfully providing contemporary, sensible and custom-fitted shoes and orthotics. The company retained Raleigh Green Inc. to develop a new look that better represents the company's image, and redesign and develop a fresh website that emphasizes the unique products and services offered.
The new logo leverages color equities from previous branding practices, and the design reflects the clientele's connection with the Catskills, Hudson Valley and the outdoors. The new brand and website were also repositioned to emphasize the unique custom fitting and orthotics services offered by Montano's Shoes. The redeveloped website is designed for easy navigation, and a comprehensive content management system was built to provide online tools for the client to easily update the site, including product and pricing information as well as update current promotions at the store.
View the website at:
www.montanosshoestore.com
View Montano's Video:
http://www.youtube.com/watch?v=UT9DLG5LsDI
Project Included
Brand Repositioning and Logo Development
Custom Website Design
Copywriting and Content Development
Search Engine Optimization
Content Management System