Monthly Archives: December 2008

The End of Violent Branding

To be more specific, the end of ‘In Your Face Branding’ practices has run its course, in just another sign of the end of another broad economic cycle. The new economic order will demand of brands new levels of authenticity, … Continue reading

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Reframing the ‘News’ Brand

Most everyone has surely recognized the metamorphosis of the news over the last decade. In particular, the competitive trends within the broadcast, print, cable and news-gathering organizations have so warped the concept of news that today what is referred to … Continue reading

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