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Monthly Archives: October 2010
REALIZING A REAL ESTATE PORTFOLIO’S BRAND EQUITY POTENTIAL
How An Online Brand Strategy Can Influence Perceptions of Asset Value Commercial property owners and managers often think of their buildings as unique, yet market them like commodities. A look at many real estate company websites reveals how entire property … Continue reading
Posted in Branding, property websites, Real Estate
Tagged brand strategy, branding, real estate, websites
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