Monthly Archives: September 2011

Branding for the Diverging Personalities Online and Offline

I have been thinking recently about ‘on’ vs. ‘off/traditional’ branding in light of new studies showing the diverging behavior and thinking by people online vs. how they behave ‘offline’.  It reminds me of the difference in how people act ‘differently’ … Continue reading

Posted in Uncategorized | Leave a comment

Must It Be Green? Sustainability and the Color Green

When you think of the color of  ‘natural’, does green come to mind?  If so, why is that?  Nature comes in many colors – blue oceans and sky, brown soil, the colors of animals, etc.  In fact, green in some … Continue reading

Posted in Branding | Tagged , , , | 1 Comment