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Monthly Archives: November 2011
The Strength of Color in Branding is an Evolutionary Trait
Color is arguably the most powerful graphical element of a brand. The mind is highly predisposed to connecting color to memory. Primates (which include us humans) have particularly good capabilities of differentiating colors. If we view color vision through evolutionary … Continue reading
Email Addresses Are Part of Your Brand Too
One of the most common mistakes in branding I run across is the use of ‘free’ email addresses used by companies. And I am not only speaking of small companies, but larger, established companies. So much time and attention is … Continue reading
Posted in Branding
Tagged brand, email brand, gmail brand, web branding, webmail branding
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