Monthly Archives: November 2011

The Strength of Color in Branding is an Evolutionary Trait

Color is arguably the most powerful graphical element of a brand. The mind is highly predisposed to connecting color to memory.  Primates (which include us humans) have particularly good capabilities of differentiating colors.  If we view color vision through evolutionary … Continue reading

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Email Addresses Are Part of Your Brand Too

One of the most common mistakes in branding I run across is the use of ‘free’ email addresses used by companies.  And I am not only speaking of small companies, but larger, established companies.  So much time and attention is … Continue reading

Posted in Branding | Tagged , , , , | 2 Comments