Monthly Archives: February 2012

Smells Like Good Branding – How Multi-Sensory Brand Strategies Can Work For You

Anyone familiar with marketing understands that a brand extends well beyond a logo and graphics.  As humans, our biology is very visually-oriented and we evaluate our world in great measure by how we see it with our eyes.  Thus, we … Continue reading

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Medical Practice Gets A Brand Makeover – Shape and Color Take Front Seat

If you have read any of the blog posts at Raleigh Green Inc, then you are familiar with the importance of color, shape and symbols to to establishing effective branding.  A recently completed rebranding program for a large medical practice … Continue reading

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