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Monthly Archives: February 2012
Smells Like Good Branding – How Multi-Sensory Brand Strategies Can Work For You
Anyone familiar with marketing understands that a brand extends well beyond a logo and graphics. As humans, our biology is very visually-oriented and we evaluate our world in great measure by how we see it with our eyes. Thus, we … Continue reading
Posted in Branding
Tagged branding, Cinnabon, multi-sensory branding, scent branding, sense branding
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Medical Practice Gets A Brand Makeover – Shape and Color Take Front Seat
If you have read any of the blog posts at Raleigh Green Inc, then you are familiar with the importance of color, shape and symbols to to establishing effective branding. A recently completed rebranding program for a large medical practice … Continue reading