Monthly Archives: April 2012

Do You Speak My Language? Color Strategy for Brands

1 Not everyone sees color in the same way.  There are of course people with forms of color blindness, a physiological condition (most common among men in the red/green color ranges).  But color is also perceived differently between cultures.  For … Continue reading

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Greenwash, Dry and Hang – Green Branding

It is April and Earth Day is approaching.  This is a calendar reminder that we should consider our environment, our impact upon our surroundings, and what we can do to keep it healthy for generations to come.  Many companies have … Continue reading

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Herding Squirrels? Branding Firms with Multiple Partner Names

Law firms, like many professional firms such as accounting firms, medical firms, advertising firms, often use names of partners for the company name/brand. These kinds of businesses are often driven by the relationships each partner brings – and clients often … Continue reading

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