Raleigh Green Inc. launched a new advertising and branding campaign for Naccarato Insurance, an insurance and financial-services agency based in Saugerties, NY. As one of the larger insurance and financial services agencies in the region, Naccarato is planing for future growth with a youth-oriented branding campaign. To accomplish this RGI created a new Naccarato mobile website and print ad creative with QR codes that focus on the insurance needs of younger adults such as auto and small business, and a new print brochure that emphasizes the agency’s ability to create insurance packages uniquely designed for its customers.
RGI created a campaign titled “The last thing on your mind is Insurance. It’s our first.” The new campaign launches with a major local event, Wing Fling on May 20th, of which Naccarato is a major sponsor.
Launching with the new ad campaign, Naccarato’s newly refreshed brand system was also introduced, with a focus on establishing stronger brand-memorability. The refreshed brand includes a new tagline that celebrates their 50th anniversary in business, and the company’s unique service ability of assembling the best insurance package selected from many carriers, in order to meet their clients unique needs. The new tagline, “50 Years. 50 Carriers. We’ve Got You Covered.” moves the brand identity closer towards the unique value Naccarato Insurance offers customers. The new brand stationary system includes incorporating QR codes, such as on business cards and envelopes, in order to appeal to mobile-friendly audiences such as younger clientele.