Monthly Archives: October 2012

Narrative Marketing: The New Branding

“Brand narratives trump brand promises, especially in higher-touch product and services categories that give customers frequent opportunities to discover the truths of their experiences.” (Ad Age article on Verizon vs. AT&T http://tinyurl.com/cwjysa7). Especially in today’s economy, people are looking not … Continue reading

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RGI Launches New Radio Campaign for Adirondack Creamery

RGI client Adirondack Creamery, manufactured in Kingston, NY, produces a natural, creamy ice cream freshly made from Hudson Valley dairy.  It is preservative and hormone free.  Currently sold in the Hudson Valley at locations such as Shoprite and Adams, in … Continue reading

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