RGI client Adirondack Creamery, manufactured in Kingston, NY, produces a natural, creamy ice cream freshly made from Hudson Valley dairy. It is preservative and hormone free. Currently sold in the Hudson Valley at locations such as Shoprite and Adams, in NYC at Wholefoods, Fairway, Zabars, and Garden of Eden, and Northern NJ, and Western CT, Adirondack Creamery has sought to build it brand and expand distribution.
In order to capitalize upon ongoing Hudson Valley promotional programs that includes in-store samplings, RGI has been rolling out a promotional campaign that includes print ads, promotional giveaways, and participation in local food festivals such as the Taste of New Paltz. The latest in the campaign is a new radio spot that began airing today, featured on Woodstock Radio, WDST, targeting the Hudson Valley region from Albany to Newburgh. The ad will run during the Halloween season. The new radio spot was creatively directed by Raleigh Green, president of RGI.
Click on link to listen to the radio spot: