New Brand Developed for Public Rail Trail and Complete Streets Program

http://www.kingstonlandtrust.orgConnecting People and Places, Naturally

Raleigh Green Inc. is very pleased to see the brand strategy and tagline developed by our firm for the Kingston Land Trust starting to take off – the Kingston GREENLINE -

“Connecting People and Places, Naturally”.

RGI conceived of a brand strategy that bundles the city’s plans for rail trails development with its complete streets beautification and walkability programs to create a vision unique unto the city – and to realize the potential of acting as a hub for the region’s interconnected trails and park systems.

“The Kingston Greenline provides local citizens and visitors green, non-motorized paths to explore and connect with neighborhoods and regional recreational opportunities.”

One local resident sums up the Greenline’s potential very nicely:

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