Adding New Energy to Fuel Supply Company Brand

Raleigh Green Inc. recently developed and launched a new brand and advertising campaign for KIMLIN ENERGY SERVICES based in Gardiner, NY. The new branding was developed to celebrate Kimlin’s 35th anniversary in business, and more accurately reflect its diversifying portfolio of services that includes heating oil, propane, commercial fuels, and service & maintenance.  The change also reflects the company’s growing service territory, now serving 7 New York Hudson Valley Counties and recently opened new office in Red Hook, NY.  As part of the rebranding, the company modified name to Kimlin Energy Services from Kimlin Propane.

RGI developed all brand strategy and creative, as well as all marketing and advertising services for the company that includes a new logo, tagline “Cozy Up With Kimlin”, website refresh, copywriting, brochure, direct-mail marketing, truck wrapping and signage, and media planning and buying. Media included traditional and digital advertising, social media, to introduce the new Kimlin throughout the entire Hudson Valley.
You can view the new brand and learn more about the company at

New branding and advertising campaign

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