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Author Archives: Raleigh Green
Trending Towards the Unfiltered: Branding and Public Events
We have entered an age of heightened awareness of cynicism and of a new desire to carve-out a ‘corporate-free’ public space. The search for “authenticity” is a social/retail expression of this trend, and brands should both respect and innovate to … Continue reading
Do You Speak My Language? Color Strategy for Brands
1 Not everyone sees color in the same way. There are of course people with forms of color blindness, a physiological condition (most common among men in the red/green color ranges). But color is also perceived differently between cultures. For … Continue reading
Greenwash, Dry and Hang – Green Branding
It is April and Earth Day is approaching. This is a calendar reminder that we should consider our environment, our impact upon our surroundings, and what we can do to keep it healthy for generations to come. Many companies have … Continue reading
Herding Squirrels? Branding Firms with Multiple Partner Names
Law firms, like many professional firms such as accounting firms, medical firms, advertising firms, often use names of partners for the company name/brand. These kinds of businesses are often driven by the relationships each partner brings – and clients often … Continue reading
Posted in Branding
Tagged accounting firm branding, law firm branding, partnership branding
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Mobile Website Created by RGI to assist Pet Owners
Kingston Animal Hospital’s new mobile site, designed and developed by RGI, is created to be easy to navigate using any mobile device. Continue reading
Posted in Branding, veterinary website
Tagged mobile branding, mobile pet, mobile website
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Smells Like Good Branding – How Multi-Sensory Brand Strategies Can Work For You
Anyone familiar with marketing understands that a brand extends well beyond a logo and graphics. As humans, our biology is very visually-oriented and we evaluate our world in great measure by how we see it with our eyes. Thus, we … Continue reading
Posted in Branding
Tagged branding, Cinnabon, multi-sensory branding, scent branding, sense branding
1 Comment
Medical Practice Gets A Brand Makeover – Shape and Color Take Front Seat
If you have read any of the blog posts at Raleigh Green Inc, then you are familiar with the importance of color, shape and symbols to to establishing effective branding. A recently completed rebranding program for a large medical practice … Continue reading
Giftwrapping is like branding – First Impressions Count
How well you wrap (or don’t) a present is alot like packaging design and branding. A gift recipient’s impression and response is strongly guided by the packaging. In fact, even for ‘not so great’ gifts can leave positive impressions if … Continue reading
Posted in Branding
Tagged brand, first impressions, gift wrap, holiday brand, packaging
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Design Strategy in Logos: Abstract vs. Literal Symbols
Brands that will receive little advertising, PR or other forms of repetitive exposure, benefit from the use of more literal symbols. If there will be more opportunities to get a brand in front of target audiences ( e.g. ads, billing statements, signage, online, etc.), then a wider-range of symbol types can be considered, including abstract symbols. More brand exposure allows for the training of audiences to recognize your brand identity.
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Posted in Branding, symbols
Tagged abstract logo, brand meaning, brand strategy, brand symbols, logo design, Otto Neurath, public symbols
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The Strength of Color in Branding is an Evolutionary Trait
Color is arguably the most powerful graphical element of a brand. The mind is highly predisposed to connecting color to memory. Primates (which include us humans) have particularly good capabilities of differentiating colors. If we view color vision through evolutionary … Continue reading