Category Archives: brand strategy

Advertising a County’s Economic Opportunity

Ulster County, New York, located just 90 miles north of New York City, offers an attractive quality of life and standard of living.  As such, local government wanted to capitalize on its special attributes by promoting itself as a great … Continue reading

Posted in advertising, Advertising, brand strategy, Branding, Economic Development Advertising, economic development New York, event marketing, government brand, New York branding, promotions, Raleigh Green, sustainability advertising, Ulster County | Tagged , , , , , , , | Leave a comment

Brand Refresh for Expanding Bank

The top executives of Empire State Bank, headquartered in Newburgh, NY with branches in New York City and the Hudson Valley, wanted to more effectively reflect the bank’s brand strategy, and the company’s expanding operations with the opening of a … Continue reading

Posted in advertising, bank branding, brand strategy, Branding, Hudson New York, logo design, New York branding, Raleigh Green, symbols | Tagged , , , , , | Leave a comment

Refreshing and Revitalizing a 100 Year Old Brand Through Event Marketing

Raleigh Green Inc. was retained by New York State’s oldest family owned dairy, Boice Bros. Dairy, to help them celebrate their 100th birthday with a unique event.  The client wanted to accomplish two things in addition to recognizing their business’ … Continue reading

Posted in advertising, Advertising, Boice Bros Dairy, brand strategy, Branding, Clearwater, event marketing, Hudson New York, Hudson River Maritime Museum, Hudson River Stewards, Hudson Valley ice cream, Kingston, Kingston New York, New York Dairy, New York farm, promotions, Raleigh Green, taglines, website design | Leave a comment

Branding Local Government Helps to Reach More Citizens and Clarify Mission

The New York State Ulster County Office of the Comptroller, a recently created independently elected county-wide office, launched a new website and brand program developed by Raleigh Green Inc.  The new brand program was designed to help the Office of … Continue reading

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New Brand Developed for Public Rail Trail and Complete Streets Program

Raleigh Green Inc. is very pleased to see the brand strategy and tagline developed by our firm for the Kingston Land Trust starting to take off – the Kingston GREENLINE – “Connecting People and Places, Naturally”. RGI conceived of a … Continue reading

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Insurance Matters: Brand Refresh and New Website for Agency Builds Market Presence

Naccarato Insurance, a New York-based insurance agency with multiple offices serving customers in three states, recently launched a new website to better serve its customers.  The site was designed and developed by Raleigh Green Inc, a Hudson Valley-based marketing agency … Continue reading

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Radio hits the spot for ice cream maker

A new radio campaign, created by Raleigh Green Inc., was started today for Adirondack Creamery, manufacturer of all natural ice cream. The campaign will run on Cumulus Radio station Mix 97 this spring and later this year, covering most of … Continue reading

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‘Where’s the Beef?’ – Clarifying A Brand’s Message

When advertising a brand, especially brands with lower awareness levels, it is usually best to have a clear message.  In the case of Brykill Farms, in Gardiner, NY, previous marketing communications for its beef product were lost in an overall … Continue reading

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New Ad Campaign for National Investment Organization Successfully Showcases Branding Basics

DRA Advisors LLC, headquartered in New York City, is a real estate investment organization with over $10 billion in investments throughout the US.  A new ad campaign was launched to reach property owners, joint venture partners, and real estate professionals. … Continue reading

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