Category Archives: government brand

Advertising a County’s Economic Opportunity

Ulster County, New York, located just 90 miles north of New York City, offers an attractive quality of life and standard of living.  As such, local government wanted to capitalize on its special attributes by promoting itself as a great … Continue reading

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Branding Local Government Helps to Reach More Citizens and Clarify Mission

The New York State Ulster County Office of the Comptroller, a recently created independently elected county-wide office, launched a new website and brand program developed by Raleigh Green Inc.  The new brand program was designed to help the Office of … Continue reading

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New Brand Developed for Public Rail Trail and Complete Streets Program

Raleigh Green Inc. is very pleased to see the brand strategy and tagline developed by our firm for the Kingston Land Trust starting to take off – the Kingston GREENLINE – “Connecting People and Places, Naturally”. RGI conceived of a … Continue reading

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ARTBRIDGE Kingston: Rebranding Neighborhoods Through Public Art

The ArtBridge Kingston project was originally conceived by Raleigh Green as an opportunity to bring renewed, public attention to an economically depressed neighborhood, Midtown Kingston.   The location of Midtown, the intersection of many other parts of the city, represents … Continue reading

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Using Art to Build Brand Character for a City: Art Bridge Kingston Project

“The ArtBridge project in Kingston could serve as a template for other communities looking to beautify the urban environment, Green said. But mainly, he sees it as “bringing a lot of value to promote this city, which has so much to offer. This can be part of art tourism. I’m really excited about it.” Continue reading

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