Category Archives: New York branding

Advertising a County’s Economic Opportunity

Ulster County, New York, located just 90 miles north of New York City, offers an attractive quality of life and standard of living.  As such, local government wanted to capitalize on its special attributes by promoting itself as a great … Continue reading

Posted in advertising, Advertising, brand strategy, Branding, Economic Development Advertising, economic development New York, event marketing, government brand, New York branding, promotions, Raleigh Green, sustainability advertising, Ulster County | Tagged , , , , , , , | Leave a comment

Brand Refresh for Expanding Bank

The top executives of Empire State Bank, headquartered in Newburgh, NY with branches in New York City and the Hudson Valley, wanted to more effectively reflect the bank’s brand strategy, and the company’s expanding operations with the opening of a … Continue reading

Posted in advertising, bank branding, brand strategy, Branding, Hudson New York, logo design, New York branding, Raleigh Green, symbols | Tagged , , , , , | Leave a comment