Category Archives: Uncategorized

I have been thinking recently about ‘on’ vs. ‘off/traditional’ branding in light of new studies showing the diverging behavior and thinking by people online vs. how they behave ‘offline’.  It reminds me of the difference in how people act ‘differently’ … Continue reading →

To be more specific, the end of ‘In Your Face Branding’ practices has run its course, in just another sign of the end of another broad economic cycle. The new economic order will demand of brands new levels of authenticity, … Continue reading →

Most everyone has surely recognized the metamorphosis of the news over the last decade. In particular, the competitive trends within the broadcast, print, cable and news-gathering organizations have so warped the concept of news that today what is referred to … Continue reading →

Every day on my way to the office in SOHO I see trendsetters and fashionistas increasingly accessorized with the latest Apple iPhone technology. Just the other day, in the elevator going into the office there were five people, myself included, … Continue reading →

One thing we can surmise from the latest uproar over candidate John McCain’s latest TV ads is how it reflects the belief, by many, that being a celebrity today, perhaps more than ever, breeds degeneracy. In Mr. McCain’s ad he seeks … Continue reading →

Long ago when European merchants came across new cultures and societies in far-flung places around the globe they developed trading languages called pidgins. While not a full language, pidgins would evolve and develop enough common words between different cultures to … Continue reading →

There is an old age saying ‘There’s nothing new under the sun’.  Well, while that may (seem) true at time, what is new and constantly changing is the way we ‘frame’ the world around us.  It is how we both … Continue reading →