Tag Archives: brand strategy

Trademarking Color

We all can cite how certain colors are intimately associated with certain brands.  Tiffany’s blue, Susan G. Komen Race for the Cure Pink, and McDonald’s yellow and red are just a few examples.   But can a color actually be trademarked … Continue reading

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Do You Speak My Language? Color Strategy for Brands

1 Not everyone sees color in the same way.  There are of course people with forms of color blindness, a physiological condition (most common among men in the red/green color ranges).  But color is also perceived differently between cultures.  For … Continue reading

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REALIZING A REAL ESTATE PORTFOLIO’S BRAND EQUITY POTENTIAL

How An Online Brand Strategy Can Influence Perceptions of Asset Value Commercial property owners and managers often think of their buildings as unique, yet market them like commodities. A look at many real estate company websites reveals how entire property … Continue reading

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