Tag Archives: branding

Advertising a County’s Economic Opportunity

Ulster County, New York, located just 90 miles north of New York City, offers an attractive quality of life and standard of living.  As such, local government wanted to capitalize on its special attributes by promoting itself as a great … Continue reading

Posted in advertising, Advertising, brand strategy, Branding, Economic Development Advertising, economic development New York, event marketing, government brand, New York branding, promotions, Raleigh Green, sustainability advertising, Ulster County | Tagged , , , , , , , | Leave a comment

RGI Launches Advertising Campaign and Brand Refresh for Insurance Firm

Raleigh Green Inc. launched a new advertising and branding campaign for Naccarato Insurance, an insurance and financial-services agency based in Saugerties, NY.  As one of the larger insurance and financial services agencies in the region, Naccarato is planing for future … Continue reading

Posted in advertising, Branding, mobile brand, mobile website | Tagged , , , , , , , , | Leave a comment

Smells Like Good Branding – How Multi-Sensory Brand Strategies Can Work For You

Anyone familiar with marketing understands that a brand extends well beyond a logo and graphics.  As humans, our biology is very visually-oriented and we evaluate our world in great measure by how we see it with our eyes.  Thus, we … Continue reading

Posted in Branding | Tagged , , , , | 1 Comment

An Anthropologist’s Approach to Branding

I entered the branding profession  almost 20 years ago, armed with a graduate degree in Anthropology and some field experience.  I was enthusiastic about this career change because I would now be a part of creating symbols, rather than only … Continue reading

Posted in Branding | Tagged , , | 5 Comments

REALIZING A REAL ESTATE PORTFOLIO’S BRAND EQUITY POTENTIAL

How An Online Brand Strategy Can Influence Perceptions of Asset Value Commercial property owners and managers often think of their buildings as unique, yet market them like commodities. A look at many real estate company websites reveals how entire property … Continue reading

Posted in Branding, property websites, Real Estate | Tagged , , , | 3 Comments