Tag Archives: marketing strategy

Brand Refresh for Expanding Bank

The top executives of Empire State Bank, headquartered in Newburgh, NY with branches in New York City and the Hudson Valley, wanted to more effectively reflect the bank’s brand strategy, and the company’s expanding operations with the opening of a … Continue reading

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Trademarking Color

We all can cite how certain colors are intimately associated with certain brands.  Tiffany’s blue, Susan G. Komen Race for the Cure Pink, and McDonald’s yellow and red are just a few examples.   But can a color actually be trademarked … Continue reading

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