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Medical Practice Gets a Makeover
Grand Street Medical Associates - one of the largest independently owned medical practices in the Mid Hudson Valley with a 20+ year history had a website that didn't reflect well on their professionalism. In addition, the practice’s brand was highly fragmented and unmemorable.
RGI was retained to completely rebrand the practice and redesign their website and collateral. The new logo reflects GSMA’s multiple medical specialties under one 'roof', the stature of practice as the largest in the Mid Hudson Valley, and a contemporary feel to reflect their ongoing commitment to using the latest in medical solutions. The color was selected to reflect an emphasis on caring and compassion.
The new website includes more information on the medical specialties offered, maps and illustrations of the medical complex, physician bios, healthy living tips, and link to the new online Patient Portal that permits patients to access securely their medical records. RGI provided: brand strategy, logo, stationary system, announcement ad, web architecture, design, copywriting and development with content management tools.
VISIT NEW SITE
www.GSMAdoc.com
Project Included:
- Rebranding
- Print Stationary System
- Website Design
- Content Management System
- Announcement Campaign