Plant Air Purifier:
Developing a Brand for a
New "Green" Product

The US Health Equipment Company planned to launch a new, NASA-research supported product that uniquely expandeds on nature’s ability to cleanse the air of toxins, dust, and other airborne pollutants. The Plant Air Purifier® is intended for use in homes, offices, and factories. Following market research, RGI created a logo targeting likely consumers, reflecting the brand promise of plant + technology = clean, healthy air.

Following the development of a logo, RGI created a tri-fold brochure that included the development of illustrations and copy. RGI then extended the brand to a new website that features animation, shopping cart system, expanded background on the science behind the product, a blog, social media, user’s manual for download, and much more. Visit the website at: www.plantairpurifier.com (scheduled launch August 1, 2011).

View the website at: www.plantairpurifier.com

Product Included:

• Brand Strategy
• Logo
• Print Brochure & Business Cards
• Website
• Animation
• Shopping Cart
• Blog
• Content Management System
• Search Engine Optimization
• Press Coverage