Entering Foreign Markets
Renaissance Lighting
Planning to introduce its highly-innovative LED lighting products to the high-growth markets of Dubai and Persian Gulf region, US-based Renaissance Lighting wanted its brand to be seen and recognized by local distributors and other key audiences.
Localizing the brand through design and Arabic translations, a branded advertising initiative was formed to support the development of a distribution network and initial sales. In addition to brochures, print and online ads, press coverage was also generated including several articles and interviews with the company’s executive management.