SMITH - HENNEKE
Smith-Henneke, in business for over 60 years providing precision metal fabrication, has been experiencing increasing competitive pressure within a globalizing marketplace. Serving the defense, transportation, energy and other industries, the company wanted to communicate a more contemporary image while also noting its long track-record of quality.
Raleigh Green Inc. first revised the Smith-Henneke logo. Brand equities of the logo were maintained, but a more dynamic design with more vibrant colors was created to communicate a more contemporary image. In addition, a new corporate brochure was designed. Photography and copy were developed that succinctly expresses the company’s services and value-added benefits, and better positions the company for its changing industry.
Project Included:
- Brand Positioning. Logo Development
- Copywriting and Content Development