Corporate Identity and Branding

RGI stands out in developing powerful corporate and brand identity strategies that position clients for the needs of the present, and the goals and aspirations for the future. With an effective strategy, your business can market and operate more successfully, reach more audiences, and consistently communicate your core promise, resulting in more positive relationships with those ever-important audiences.

Your corporate identity is more than a logo, and more than your company’s name set with a nice, polished design.  Your corporate identity embodies a promise you make to all your audiences--from customers and employees to the media and your strategic partners. Additionally, it represents who you are as a company and all the components that create and contribute to its effective function; including design, culture, values, vision, communications.  Your brand, conversely,  is the collection of elements that a company creates to portray an image to customers that is in keeping with the corporate identity. When one considers the needs of smaller businesses, the corporate and brand identity are often the same.